Frank
FRANK SOBRIO - Education Director & Principal. After 38 years in hairdressing, it was time to realise Frank’s life goal and set up a training academy to give back to this dynamic industry Frank’s journey began with building his profile and reputation as an Educator and Platform Artist in Australia, representing companies such as Wella, Alpha Parf, L’Oreal Professionnel and Goldwell. This was followed by the appointment as Artistic Director for Inter Coiffure also directing seminars nationally on their behalf. . To give Frank a global edge, driving his own career he went to America, UK, Germany, Italy and France for further experience and exposure. Needless to say hairdressing is an amazing career. It is so important we continue to celebrate the diverse work options created by our pioneers. With a unified voice we need to proudly sing to as many people as possible, the praises of the talented Australian’s who’ve achieved outstanding awards and accolades (not to mention a fantastic lifestyle) on both local and international platforms. Frank believes a unified voice in Australia is necessary as the future of our industry looks grim. Frank believes it is vital we do more to encourage young people to embrace hairdressing as their career choice. Frank also believes together we need to do more to counteract the current skill shortage in order to shape our future hairdressing stars. With the passion Frank’s renowned for he has often been described as a devils advocate. He has earned this reputation through constantly pushing boundaries and questioning our industry direction. Yet his peers also describe him as visionary, creative, inventive, a leading educator and entrepreneur. Today francapelli academy encompasses these traits and more, which has allowed Frank to create a Registered Training Organisation that reflects 21st Century values and practices. Frank is not here to follow trends, but rather set them. Rather than re-inventing the wheel, he has re-created it francapelli academy – dedicated to excellence in education; instigating employment opportunities; promoting industry prosperity through academy to salon business partnerships and providing the most effective solution to hair salon staffing needs.