Workshop Overview:
Your community carries perceptions about the school’s performance well beyond those provided by NAPLAN metrics. Opinions vary about the quality of the teaching staff, leadership, value systems, your programs and the ability of the school to manage difficult situations.
These perceptions can be managed.
Every school has a vibe.
‘PR for Principals: Managing the Vibe’ takes a simple public relations approach contextualised for schools.
The overarching objective is to manage community perceptions through the use of key messages.
Don’t fear, the program does not ask you to become a prolific publisher; in fact, it strongly recommends you write less.
Learn how to:
- Strategically position the principal as the educational leader
- Plan your ‘vibe’ around your school’s aspirations
- Build a shared understanding on what the school stands for with key stakeholders
- Effectively manage apps, websites, newsletters, social media and parent portals
- Measure your new ‘vibe’
Members $100.00
Non- members $130.00
Denis Masseni
After a 20 year corporate career, Denis entered the digital world in 2000 joining Monash University. He commenced as a sessional lecturer then soon became program director of the Master of Multimedia/Master of Design degrees. Denis continues his association with Monash University teaching digital and social media and has also taught at RMIT University in the public relations program. In 2007 he formed The sponsor-ed Group, quickly becoming one of Australia’s leading developers of school websites. Denis has conducted two significant pieces of research into schools and communications; the paper ‘Why schools are spooked by social media’ and his newsletter research ‘The Future of School Publishing’ that has now been viewed over 23,000 times. Denis Masseni is a member of the ACEL Victoria Executive.