Digital marketing a must in the English curriculum

Walter Barbieri

By Walter Barbieri
Community contribution / September 11, 2017

The analysis of advertisements entered the secondary school English curriculum about a generation ago. It was prompted by a paradigm shift that swept across humanities scholarship in the 1960s.

The ground-breaking arguments of luminaries such as Marshall McLuhan and Roland Barthes saw cultural theorists engage with advertising as valid ...

This story appeared in the September 2017 edition of Australian Teacher Magazine.

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